Rome Graphic Festival is my thesis project.

The project consisted of creating a graphic festival in Rome.
Starting from the analysis of why there are no such events in my city, i worked out the whole identity of the event and then also thought about its communication. We Italians very often hide behind excuses not to do something. My campaign concept revolves around this, trying not to hide behind these excuses but open up to the unknown, in this case Rome Graphic Festival. In other words Be Changeable.

I thought about both OOH, social and installation communication.